ICCO Cooperation

ICCO Cooperation is a global development organisation with its presence in 44 countries. In India, it works to achieve the twin core principles of ‘Securing Sustainable Livelihoods’ and ‘Justice and Dignity for All’. It believes that development requires the participation of various partners and hence it works in a multistakeholder approach. ICCO has thus developed partnerships with more than 100 agencies, including Government, Civil Society Organizations, Alliances, International organizations and the Corporate, in more than three decades of its work in India.

Through its work, ICCO has been able to create an impact in the lives of more than a million families. It has achieved this by working with several value chains, incubating, supporting and investing in Small & Medium Enterprises, providing the poor with access to affordable clean energy technologies, entitlement to livelihood and education, and empowerment and participation in the development process.


Innovative Change Collaborative Services Private Limited (ICCSPL) is a value driven social consulting firm providing technical and knowledge support to individual and organizations to ensure lasting social change. Through its basket of services, it enables foundations, nonprofits, corporates, governments, and social enterprises in India to achieve sustainable development in a just and dignified way. ICCSPL offers services in Designing of livelihood models based on the Market System Development, Impact investments, CSR programme design and implementation, and financial management training.

Agribusiness Booster (AbB)

The Agribusiness Booster is an innovative instrument of ICCO Cooperation to work with pre-growth agri SMEs in emerging markets. Through a tailor made set of investments and business development services these companies are grown to business maturity and for social impact

The Green Business Challenge

The Green Business Challenge is an initiative that endeavors to find promising early stage Agri Business enterprises, and create an ecosystem for social entrepreneurship – encouraging sustainable, scalable and measurable social Impact.

Competition Rules

The Green Business Challenge 2016 Competition Rules

Please see the official rules for the challenge below.

To be read and acknowledged by all Entrants.


As mentioned on this page, the following terms shall have the following meaning:

“TGBC” or “Challenge” : The Green Business Challenge

“Round One Entrant” : the individual who would submit his / her business plan in Round One of the competition

“Round One Entry” : the 2 page executive summary submitted by the Round One Entrant

“Selected Round One Entrant” : Round One Entrant whose business plan is selected, to be proceed to Round Two of TGBC.

“Round Two Participants” : Individuals who submit their detailed business plan during Round Two

“Round Two Entry” : the related documentation (i.e. Detailed business plan and video pitch) submitted by Round Two Participants in order to compete in Round Three of TGBC

“Selected Round Two Participants” : Round Two participants that are selected to take part in Round Three (Pitch Preparation)

“Winners” : Top 3 participants declared by the judges as the winning teams at the end of the Final Event

“TGBC Organisers” : Members of the TGBC Committee and designated representatives of partnering organizations

“TGBC Officials” : TGBC Organisers, Judges, Mentors



Green Business Challenge, is open to any Startup who is actively operating or plans to operate in the Eastern or the North Eastern Region of the country. The projects should be focusing on the mentioned states - Jharkhand , Odisha , Assam , Megalaya , Manipur , Arunachal Pradesh , Sikkim , Tripura and Nagaland.

Who is considered a startup?

As defined by the Ministry of Commerce and Industry an entity would be identified as a startup if they fulfill the below stated criteria:

  • Till up to five years from the date of incorporation.

  • If its turnover does not exceed 25 crores in the last five financial years.

  • It is working towards innovation, development, deployment, and commercialisation of new products, processes, or services driven by technology or intellectual property.

In case a company is planning to structure a part of its existing business into a separate entity, it won’t be considered a startup as it already forms a part of a registered entity.


The Green Business Challenge is for students currently enrolled for a full-or part-time B-school program. This includes students who graduated in 2016, or will graduate in 2017. The competition is for student-created and managed ventures, including new ventures, incubated by recognised universities.

The details of the eligibility criteria of the participants are outlined on our website, click here to be directed to our website.

All Entrants must be aged 18 or over.

The Organisers may not enter the competition.

Entry fees

There is no participation fee for this challenge.


All entries must be the original business concept / plan of the Entrants.

All entries and business plan documents (both verbal as well as written material) made solely for the purpose of The Challenge participation should be made with full understanding of regulations on Intellectual Property Rights. It would be the responsibility of the Entrant to ensure that there is no third party member or sponsor involved in the conceptualization of the business plan, has any rights on the content.

Round One Entries

By submitting an executive summary as a Round One Entry, the Round One Entrants acknowledge and agree to be bound by the terms of the competition as set out in these rules.

As part of submitting their Round One Entries, Round One Entrants give permission to the TGBC organizers to make their submissions available to call TGBC organizers and officials.

Round One Entries should not be more than 2 pages of executive summary in length. Also, no entries would be accepted after the deadline.

Selected Round One Entrants will be notified by email. The decision of the jury is final. The Selected Round One Entrants will be invited to submit their detailed 10 business plan along with a video pitch as Round Two Entry.

Round Two Participants

The purpose of Round Two is to further evaluate the participants based on a detailed business plan. 30 participants will be screened for submitting the business plan eligible for Round Two.

The Organisers will not be responsible for the formation of the Round Two Teams.

Round Two Entries

Round Two Entries must be received by the specified deadline (Thursday, 10th November 2016). These Entries must be made via emails.

All submitted work must be the original work of team members. The to be submitted Business Plan must be no longer than 10 pages in length.

All Business Plans should follow the following format:

  • Title / Cover page

  • Table of content

  • Executive Summary

  • Business Mission and Vision

  • Business Description

  • Market Research & Analysis

  • Description of Products & Services

  • Organization & Management

  • Sales & Marketing Strategy

  • Financial

  • Appendices

Entrants who have already established a company for this shared business plan must disclose the company name and date of establishment.

Entrants that have already secured funding or seed capital from any source must disclose the amounts and sources as an addendum to their entries.

Any submission that does not meet these requirements will be eliminated from the Challenge.

Selected Round Two participants will be notified by email. The decision of the judges will be final.

Round Three – The finale

Selected top 20 participants must ensure that they are present for the two day grand finale in Guwahati. The Selected Round Three participants will present their business plan to the jury on the morning of 22 nd November, 2016.

All presentations must be the original work of the presenting participant. All presentations should be done using Microsoft PowerPoint or other PC compatible formats.

The Selected Round Three participants would be allotted 15 minutes for their business plan presentation followed by 15 minutes of a Q&A from the jury panel.

Following the presentations the Round Three jury panel will declare the winner. The decision of the jury will be final.


The highest-quality top 3 projects will be selected as potential finalists and would be awarded a cash prize, whereas the top 10 finalists would get incubation support to help them structure their plan.



Applicant Member Participant